IAM WEARe World Story

 

As MAN (humans), we constantly evolve throughout generations through the adaptive process of “learning”.  Learning is a foundational element of evolution.  As MAN, we have gone through the time of barbaric ignorance of each other's culture, knowledge and civic value, to now arrive at our understanding of our common commitment & responsibility to become most functionally useful & productive to ourselves and to one another.

 

I AM committed to become and contribute my greatest good…WE ARE committed to collaborate respectively, productively & responsibly to the common betterment, of the EARTH and ALL MAN:  Young, Old, Male & Female.  When I become, and contribute my best, then WE can best collaborate and achieve good success for ALL.  We are collectively what each of us are individually. 

 

The brand is born out of the paradigm that I AM and WE ARE CONNECTED to such a common, yet divine providence to become the best of who we are individually, in order to maximize our contribution, to the betterment of MAN collectively, at any given point in time.  The other brands presented through IAM WEARe World will exemplify the like ethos.
  

The logo is the epitome of such a privilege and responsibility.  It is the iconic representation of “I AM” and “WE ARE” being innately as well as intentionally CONNECTED.  You can notice, and it is by no coincidence, that the brand name and logo are an amalgamation of the words “I AM” and “WE ARE” with the line, or thread, running through the middle of the words—representing MAN’s connection to one another.  Thus, the impetus for the brand tagline to further affirm the meaning…

 “I AM…WE ARE…CONNECTED!”